Matty Amendola is a lifelong creative whose work merges music, storytelling, visual media, and brand identity. Long before content ruled culture, he was recognized on the national independent music scene for treating every project as a full ecosystem of sound and imagery—an approach that quietly positioned him as an early pioneer of today’s content landscape.

 

He began his career on the NYC music scene as a teenage multi-instrumentalist, eventually touring nationwide and performing at venues such as Radio City Music Hall, with appearances on Nickelodeon, MTV’s TRL, and worldwide radio. As his creative interests expanded, he moved behind the scenes and founded 825 Records in 2008—a music incubator that grew into a full multimedia creative shop.

 

As creative director, Matty worked hands-on across a wide range of projects, from sound design and broadcast commercial music (MetLife, World Baseball Classic) to directing branded educational content (Universal Audio, Soundtoys) and developing innovative social media and press campaigns for major brands and recording artists (Nike, IBM).

 

Now based in South Florida, he channels his diverse creative background into strategy and storytelling for brands and businesses—bridging the gap between vision and execution through an organic, intuitive approach that stays cohesive whether he’s behind a camera, a console, or a drum kit.